The start of a new year often brings optimism for many of us – and PR is no exception to the rule. As the calendar flips to 2025, here at Eat PR & Marketing we can’t wait to continue to do what we do best – serve our wonderful industry through our effective and personable PR and marketing approach. To kick start the New Year, here are some handy top tips on how businesses can secure and maintain great PR – along with our support.
Going into 2025 with a fresh approach and strategy is a great way to start the year. One of the best PR strategies is to position your brand, product or content to be relevant, meaningful and impactful. Here’s how businesses can achieve this.
Be clear on how PR can help your company reach your goals
Go back to basics and review your comms plan – look at where the weaknesses are so you know what area of expertise you will need. Also, ensure you have a clear vision of the story you want to tell. Once you have all of those things clear in your mind, if you don’t already have one, find an agency that specialises in the type of PR your business needs. Whether it be marketing, social, copywriting, creative, digital or public relations, Eat PR & Marketing has every area of expertise covered and would be more than happy to assist new and existing clients.
Be ready for a crisis
It’s important to be ready and prepared for a crisis – they can happen at any time and can make or break a business. A few words of advice – stick to your message and stay authentic to your company’s values. Also, stay vigilant. Remember, how you react and respond to a crisis is absolutely crucial to the reputation and success of your business. If you are looking for a trusting voice in a crisis, our team can help, utilising our collective skills and know-how to make this happen. Rest assured, your business is in good hands.
Embrace the digital age
Rather than avoiding emerging digital technologies, instead try to embrace them. In today’s digital age where content is accessed online within a matter of seconds, it is essential to use digital touchpoints effectively to talk with your customers. That’s where Eat PR & Marketing comes in. Using the persuasive power of words, video and photography, our team helps to create and generate digital campaigns that can champion your offering. We advise always having an open mind when it comes to technology and digital innovation to enhance your business, you never know – you might be pleasantly surprised!
Have a social/online presence
Ensure that social media is one of your key focus areas for this year. Interaction is instant these days and has never been easier, therefore making sure that your business has an effective and tailored social/online presence curated for your target audience and demographic is absolutely crucial. We know that social media is not only a great way to improve and drive brand reputation for our clients, but it allows us to capture and analyse key audience data that we can to help grow and evolve your brand both on and offline. Of course, social media is as it says – ‘social’ – and therefore presents the opportunity to create positive relationships between brands direct to consumers, but also through influencers to consumers that helps to build brand credibility whilst reinforcing consistent positive messaging that drives engagement and interaction.
Plan and do your research
Always prepare and plan for the year ahead. Why not create a 2025 calendar and take note of the various dates, months and events that may present opportunities for your business. Also, keep your eye on what’s cropping up on relevant news sites or social media channels. This is where our highly skilled team at Eat PR & Marketing can add real value to businesses. The team fully engrain themselves in all of our client’s brands – as well as the wider industry – using integrated marketing activities and strategies to get brands noticed by the right audience, all year round.
Stay well connected
Hospitality is a people’s industry and is all about personal connections, therefore ensuring you are giving enough time to building and strengthening relationships is key. Relationships are at the heart of Eat PR & Marketing, therefore connecting with clients and journalists comes naturally to the team. Having built exceptional relationships over the years, we have a well-connected team with the hospitality industry, both on the client and media side. We make it our business to stay ahead of industry trends and always go way beyond an email pitch – by meeting face to face for a quick coffee or by attending industry events to engage with client target titles. Eat PR & Marketing has what it takes to connect businesses with journalists and media outlets that will best connect with their message or story.
Try out different methods of communication
PR strategies are always evolving with different focus points year on year with the ever changing climate of the hospitality and foodservice industry. For our clients, we always encourage them to try out different methods of communication with us – it can feel a little daunting at times but we’re here to guide you on how to do that in the most effective way for your brand and products. Whether it’s a core PR plan, short term campaign ideas, longer term focussed projects, creating new digital platforms or developing exciting new visuals, we always look to create bespoke strategies for our clients. No one size fits all in hospitality and foodservice!
