Identity is the DNA of any brand. It’s what makes a brand unique, recognisable and memorable. Building strong brand awareness and recognition is at the heart of Eat PR & Marketing and as experienced PR professionals, one of our main objectives is to ensure brands get in front of the right people, at the right time. Below are five key pointers on how we help our clients achieve this – and the benefits these can offer.
What is brand identity?
A strong brand identity helps a business tell its story, connect with its audience on a deeper level and build trust and loyalty. Therefore, putting a brand in the spotlight can really raise its profile, whilst also providing other marketing and PR opportunities. However, before any business can build a strong brand identity, it must consider its attributes, values, personality and tone of voice. This will help clearly define the audience they are trying to engage.
What next?
Once businesses have a clear understanding of their identity, they can then focus on what makes their brand unique – using PR to effectively communicate this. This is where Eat PR & Marketing can help. As a leading hospitality PR agency, we are well versed in creating a communications plan that will give businesses maximum exposure and recognition, while guaranteeing measurable results. We have the skills and know-how to tell your story and connect with your audience on a deeper level – building trust and loyalty. Our strategic approach allows us to deliver the very best for our clients in terms of content and brand exposure, as well as assisting our clients in meeting their commercial goals.
Here’s just a few of the ways Eat PR & Marketing can support clients in meeting – and exceeding – their company goals through brand exposure and identity.
Being proactive
Being proactive goes way beyond merely pushing out a few marketing messages. It’s more about encouraging interaction, feedback and participation – on every level. Responding and engaging with the audience, whether that’s through comments on social media or emails, or sharing a brand’s work as well as tagging them in posts, can really strengthen a brand’s identity. It’s more likely that people will interact and identify with a brand if they are active and have a presence across all channels. Here at Eat PR & Marketing, we are a proactive bunch and use our highly experienced skillset to create genuine conversations through various marketing channels – ensuring a consistent message for all our clients which drives engagement and interaction.
Consistency
Consistency is absolutely paramount to brand identity. It is essential that brands maintain a uniform identity across all marketing channels. A consistent brand can increase customer trust and loyalty and become more memorable. Some of the most successful brand names are iconic because of their consistency. They don’t deviate from their mission and vision. At Eat PR & Marketing we thrive on consistency. All of our PR and marketing activities and strategies are consistent, thoroughly thought out and delivered to the best quality by our highly skilled team.
Crafting quality, every time
Creating valuable content consistently and maintaining quality, highlights a brand’s identity and values. Whether it’s engaging videos, insightful infographics or more bespoke projects, crafting quality content establishes the brand as an authoritative voice within the industry. At Eat PR & Marketing, we pride ourselves on providing content that delivers quality, is factual and is creative. We know what it takes to create content that is optimised, relevant and most of all, engaging and we deliver this with love, care and attention.
Market positioning
Understanding where a brand sits within the marketplace helps shape its identity. Eat PR & Marketing has a long history of optimising an effective PR strategy that is measurable, achievable and relevant. Certainly, when it comes to market positioning, we are experts at B2B PR, building brand reputations and getting content in front of the correct target audiences. Our unique advertising and sponsorship campaigns – tailor-made to each and every one of our clients – allow businesses to target specific and relevant customers across a variety of platforms. This can add a great deal of trust and credibility to their messaging – putting them in a strong position within the marketplace.
The visuals
The logo, typography, and other visual elements serve as the face of any business. They are a visual representation of a company’s brand and personality and if done correctly, can make a lasting impression. Strong visuals can help create a consistent and recognisable brand image across all platforms which, in return, can help build trust with customers, whilst also making a brand more memorable. As an experienced PR agency, Eat PR & Marketing is all about creating strong visual content – delivered with a great deal of passion and professionalism. With over a decade of experience in the creative sector, our team is well equipped when it comes to producing stand-out creative for our clients.
We’d love to hear from you
We hope you enjoyed this blog and found it helpful! If you have any questions or you’re looking for further support with strengthening your brand’s identity then please get in touch! You can email us at info@eatpr.co.uk or call us on 01249 561004.
